From Mobile Service Research to Market Success: Some Considerations on Bridging Gaps
The rapid growth and market spread of mobile communication technology has resulted in the field of mobile service design and development becoming increasingly important to all market actors. In this presentation the interplay between the areas influencing the entry of service providers and of service take-off will be outlined. This is then discussed in the context of a current research project from the mobile health care field; enabling the identification of typical gaps experienced on the path from prototyping to market deployment. In parallel we examine some common obstacles and pitfalls experienced when transitioning from an academic research prototype to an industry product launch. Obviously, the different criteria for gaining success in either domain need to be reflected on. Based on this resulting multi-facetted interest space we reconsider the concepts of “Open Innovation” and the “Design Research Paradigm”. The presentation concludes by providing food for thought about current and future collaboration models between academia and industry in the sphere of telecommunications.
J.F. Hampe
5/27/2010 1:00:00 PM
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